![]() It’s playing the games you love with the rewards you want. Also, it creates a unique experience for players. That program changed the trajectory of how a game’s life cycle works in terms of retention and the lift games get thanks to the loyalty program. Players playing the games get loyalty points, and at the end they can go to a store and redeem those points for real-world rewards. Playstudios is the pioneer of the rewarded play category. It allows players playing the games to redeem real-world rewards. We have a secret sauce that’s one of the reasons I joined, which is that it has a loyalty program called PlayAwards. To give you a little more background, Playstudios operates free-to-play games. Sonnino: No, actually I’m based in Tel Aviv. GamesBeat: Are you going to have to relocate to Las Vegas for Playstudios? ![]() I was intrigued and I decided to join the company. Katie contacted me from the states with regards to this role. I started to think about what I was looking for for myself. I don’t know how well you know Playtika, but seven and a half years there was very intense. I left the company and took some time to breathe. Mickey Sonnino: Prior to this I worked for Playtika for about seven and a half years. GamesBeat: Congratulations on the new position. Watch Now Mickey Sonnino is COO of Playstudios.
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